WFA Toronto

Ivan Pollard

Senior Vice President, Strategic Marketing, The Coca-Cola Company

Ivan Pollard joined The Coca-Cola Company in January 2011 as Vice President, Global Connections.

In 2014, he moved to the North American business unit as SVP of Connections, Investments and Assets.

In 2013, Ivan was honored to be named a ‘Media Maven’ by Advertising Age.

In December 2015, he became SVP, Strategic Marketing for Coca-Cola North America.

Prior to joining The Coca-Coca Company, Ivan was a Global Partner in Naked Communications, the world’s largest connections planning company.

He brings with him 25 years of working in communications planning in agencies such as BMP, DDB, Needham and Wieden+Kennedy.  He opened his own company in the late nineties, Unity, the first independent strategic connections planning agency in London.

Ivan has a BSc in Physics from Nottingham University and also has a nice unicycle.

Dan Burdett

Head of Marketing Lab, eBay

Dan is Head of a disruptive Marketing accelerator at eBay – “With over 165M Active Users and 1 Billion items for sale, eBay is the World’s biggest online Marketplace and sits on top of a ton of customer data. So we set up The Marketing Lab, to incubate and accelerate disruptive marketing innovation, to step-change business growth.”

Dan spent the majority of his career working in the consumer goods Industry – most recently as Global Marketing VP for Snickers, establishing ”You’re Not You When You’re Hungry” as one of the most recognizable and awarded campaigns of all time.

Prior to Mars, Dan also spent seven years at Unilever as Head of Marketing for AXE (LYNX) both in Europe and in Asia, and seven years at L’Oréal, working on everything from mascara to male skincare and where he started his career as a graduate.

Raja Rajamannar

Chief Marketing & Communications Officer, Mastercard

Raja Rajamannar is the Chief Marketing & Communications Officer of Mastercard.  He is also the President of its Healthcare division.  He is responsible for building the Mastercard brand, driving business for Mastercard products and services and advancing sustainable competitive differentiation for the company. He also serves on the Board of Directors of PPL Corporation, a Fortune 500 power generation and utilities company, and on the board of the Ad Council.

Raja comes to Mastercard with a history of innovation and business transformation. Prior to his role at Mastercard, Raja served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. He helped craft the company’s new business direction and strategy, managed their $11Bn Medicare Advantage business, and successfully led their $5Bn acquisition of Amerigroup.  Raja also served as Chief Executive, International and Chief Innovation & Marketing Officer at Humana for a period of three years.

Earlier, Raja was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, where he was responsible for transforming the credit card business model and strategies. Raja served as Chairman and CEO, Diners Club North America from 2004 to 2006. He also served as head of credit cards for Citi’s Europe, Middle East and Africa (EMEA) region and head of all consumer asset products for Western Europe.

Prior to Citigroup, Raja spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.

Raja has a Master of Business Administration degree from the Indian Institute of Management, Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University in Hyderabad, India. He also holds a patent in the consumer packaged goods space.  Raja is married and has two sons, aged 24 and 18

Lisa McKnight

Senior VP & Global Brand General Manager, Barbie, Mattel

Lisa leads a global team on brand strategy, product development and marketing execution for Barbie. She has been instrumental in making the brand more relevant to girls and parents, resulting in improved retail sales and deeper engagement. Previously, Lisa was Senior Vice-President and Global Brand General Manager for Mattel’s Monster High and Ever After High brands. Before joining Mattel in 1998, Lisa worked at agencies including Grey Worldwide and FCB.

Antonia McCahon

Global Digital Acceleration Director, Pernod Ricard

Antonia McCahon’s mission as Head of Digital Marketing is to guide the group’s digital strategy, in coordination with Pernod Ricard’s brand and market companies.

She also leads the Digital Acceleration Team (DAT), comprised of digital specialists throughout the group, to develop and concretize digital projects across functions.

Antonia is Australian, and started her career working in communications for an Australian radio network. Her passion for digital was later ignited working in book publishing with Random House subsidiaries in the UK and US where she lead projects looking at leveraging digital within publishing.

In 2001, Antonia joined the FullSix Group (leading independent marketing communications group in Europe), based in Paris, where she later became Managing Partner leading the agency’s work with International clients including L’oreal, P&G, Coca Cola, Sanofi on digital and datasmart marketing projects.

In 2011, Antonia became involved in various digital age marketing services start-ups, and became an independent consultant on Marketing Transformation topics, working with clients including Mars, Danone and Puig. Antonia joined Pernod Ricard in September 2013.

David Wheldon

Chief Marketing Officer, RBS

David’s career started at Saatchi & Saatchi as a graduate trainee, progressing through the agency world as Managing Partner at WCRS and then Managing Director of Lowe Howard-Spink in London.

Moving to Atlanta he worked for the Coca-Cola Company as Global Director and VP of Advertising, before returning agency-side as President of BBDO Europe, and then as a main board director and CEO of Tempus Partners.

Following WPP’s purchase of Tempus, David set up Team Vodafone for the group. In 2004 he joined Vodafone as Global Director of Brand and Marketing Communications, progressing to become Global Brand Director in 2005 and CEO of VIML (Vodafone Ireland Marketing LTD) in January 2008 based in Dublin.

David left Vodafone in 2010 returning to live and work in London, joining Barclays in 2012 as MD of Brand, Reputation and Citizenship.

He is currently Chief Marketing Officer of RBS, a position he took up in July 2015. David is also the President of the WFA, Chairman of the MGGB and a fellow of the Marketing Society.

Patrick Dickinson

Senior Vice President, Marketing, Hudson’s Bay

Patrick Dickinson has spent his working career in the study and practice of Retail Marketing. He started his career in advertising at J. Walter Thompson and later Publicis, where he developed campaigns for some of Canada’s largest retail companies, and later started his own marketing consulting company. From there, he moved to the Hudson’s Bay Marketing department where he has led the repositioning and rejuvenation of the nearly $3 billion iconic Canadian department store chain.

In his current role as Senior Vice President, Marketing, he oversees the brand strategy, consumer advertising & promotion, digital and omni-channel efforts for Hudson’s Bay department store.

Mark Adams

Senior Vice President and Head of Innovation, VICE

Mark is Senior Vice President and Head of Innovation at VICE – the “Multi-Billion dollar youth media powerhouse,” (Fortune) described as “The next CNN” (Fast Company) and “the only true Unicorn of the Media world” (Forbes).

Prior to VICE, Mark was the Co-Founder of the Audience, which raised $40million in funding from Sean Parker (co-founder of Facebook) and Ari Emanuel (CEO of William Morris Endeavor Talent Agency,) to become the digital creative directors for 1000’s of the world’s most iconic celebrities and public figures – rewiring them for the digital age and the new media landscape. This network quickly became world’s largest new media publishing platform, reaching over 1 billion people a month with its content.

Mark’s journey started in 2005 when he created the first ever recorded social media agency UNION – which quickly grew to be the UK’s largest Social Media Agency for A-List list clients and Entertainment brands before being acquired by William Morris Endeavor Talent Agency.

James Milward

Founder and President, Secret Location

James Milward is the founder of the two time Emmy®, three time Webby and Cannes Lion Award-winning content studio for emerging platforms, Secret Location.

A regular speaker on the merging worlds of digital, interactive entertainment and brand enabled content, in just eight short years, James has grown Secret Location into a world-class creative and production studio with a team of sixty with offices in Toronto and Los Angeles.

In August 2016 it was announced that Secret Location had been acquired by Entertainment One (eOne), one of the largest independent studios in the world. Over the last 8 years, Secret Location became the first to win a Primetime Emmy® for a Virtual Reality project with FOX (2015) and a Peabody: Facebook Future of Media Award with Frontline on PBS and has grown its stellar reputation as one of the top digital studios in the world, as well as a key asset in the eOne empire.

Secret Location develops; not only brand and entertainment work, but also creates its own original technology IP, platforms and content properties. James worked extensively in TV commercial production and documentary film, prior to defecting to the dark arts of interactive.

Bob Hoffman

Author, speaker, and advisor, The Ad Contrarian

Bob is an author, speaker, and advisor.

He has written several best-selling books including “101 Contrarian Ideas About Advertising” which became Amazon’s #1 selling advertising book, and “Marketers Are From Mars, Consumers Are From New Jersey” which Amazon chose as #1 “Hot Prospect” in advertising.

He is author of “The Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider.

Bob has been the CEO of two independent agencies and the US operation of an international agency.

In 2012 he was selected “Ad Person of the Year” by the San Francisco Advertising Club.

Bob has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.

Ian Chapman-Banks

CEO & Co-Founder, SQREEM Technologies

A Scientist and coder by training, marketing technologist by nature, a MBA from the University of Chicago Booth Business School, & 30 years in senior positions at Apple, Microsoft, Motorola & Dell. In addition Ian has had three successful exits from retail & Tech companies in the U.K., China and Singapore.

Susan Krashinsky Robertson

Advertising and Marketing Reporter, The Globe and Mail

Susan covers advertising and marketing for the Globe, reporting on trends in how companies use different media to reach consumers. Susan was the Globe’s media reporter from 2010 until 2012. She has also worked as a general assignment reporter in both news and business. Before joining The Globe and Mail in 2009, Susan worked as a freelance reporter contributing to the Ottawa Citizen, the Montreal Gazette and other publications, as well as CBC Radio’s Dispatches and Search Engine. She has a Masters degree in journalism from Carleton University. In 2008 she worked at a radio station in Kigali, Rwanda as part of a media development project through Carleton. She has also lived in Osaka, Japan.