Global Marketer Week 2024

Global Marketer Week 2024

Global marketing's True North

Register as WFA member
Global Marketer Week, the event for international marketers, is returning to Toronto in May 2024. Join us for another week of discovery, inspiration and learning with the best minds of the industry. 

Registration for the whole week is open to global or regional marketers in WFA membership. Non-members can register for the Global Marketer Conference, the highlight event of the week, held Thursday May 16.

Conference speakers

  • Jonathan Adashek
    Jonathan Adashek Jonathan Chief Communications Officer and SVP, Marketing and Communications, IBM
    40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the year of overcoming barriers of entry to AI, including the skills gap, data complexity and, crucially, trust. Jonathan will share on how marketers and communicators can move to build trust in technology and help move companies out of the AI sandbox.
  • Dr. Marcus Collins
    Dr. Marcus Collins Dr. Marcus Marketing Professor and best-selling author
    Dr. Marcus Collins, Marketing Professor and best-selling author, will talk about how few external forces are more influential to human behaviour than culture, which makes cracking the culture code critical for marketers. Culture is not only driving today's consumption, but also ushering the future of brand.
  • Asmita Dubey
    Asmita Dubey Asmita Chief Digital & Marketing Officer, L'Oréal
  • Marcel Marcondes
    Marcel Marcondes Marcel Global Chief Marketing Officer, AB InBev
    AB InBev’s Global Chief Marketing Officer will share one of the most inspiring stories of a company transformation driven by marketing. From a follower to a leader in creative capabilities, to developing a culture of sustainable growth, AB InBev is harnessing marketing's super-powers to create a future with more cheers.
  • Stephan Pretorius
    Stephan Pretorius Stephan Chief Technology Officer, WPP
    Stephan Pretorius has more than 20 years’ experience in marketing and advertising technology and is passionate about helping brands develop the ever-evolving capabilities necessary to deliver groundbreaking customer engagement strategies. Stephan joined WPP as its first Chief Technology Officer in October 2018 and is responsible for the company’s technology vision and strategy, and for managing its relationship with key technology partners such as Google, Adobe, Salesforce, Microsoft, IBM and Facebook. From 2016-2018, Stephan acted first as Chief Technology Officer and then UK Group CEO at Wunderman where he integrated the group’s agency and technology offerings to create one of the UK’s largest digital agencies with more than 2,000 specialist staff across commerce, marketing technology, consulting and CRM. Earlier in his career, Stephan recognized the potential of technology-enabled marketing to radically influence the way brands engage with consumers. In 1999, he founded Acceleration, the leading marketing technology consultancy. Acceleration joined WPP in 2012 and became a division of Wunderman in 2016. A native of South Africa, Stephan holds a Master’s degree in Media & Telecommunications Law from Columbia Law School.
  • Raja Rajamannar
    Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer and President Healthcare, Mastercard
    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
  • Solitaire Townsend
    Solitaire Townsend Solitaire Co-founder and Chief Solutionist, Futerra
  • Jane Wakely
    Jane Wakely Jane Chief Consumer & Marketing Officer, PepsiCo
    Jane Wakely, Chief Consumer & Marketing Officer, has been at PepsiCo since January 2022, where she oversees the Global Consumer organization across different PepsiCo brands, which includes R&D, Marketing, Insights, Design and Category Strategy. Prior to PepsiCo, Jane was the lead CMO at Mars Incorporated for 21 years, where she was a driving force in the transformation of Mars’ consumer functions, leading and launching Mars’ innovative mandate for sustainable growth with people, data, creativity, and purpose at its heart. Jane began her career at Procter & Gamble and was one of the founding members of GARM.
  • David Wheldon
    David Wheldon David WFA Better Marketing podcast host
  • Allyson Witherspoon
    Allyson Witherspoon Allyson Corporate Vice President, Global Chief Marketing Officer, Nissan Motor Corporation
    Allyson’s journey within the world of Nissan is as unique as the world-leading innovative marketing helping to drive Nissan’s global success.

Global Marketer Week speakers

  • Edward Bell
    Edward Bell Edward General Manager Brand, Insights & Marketing Communications, Cathay Pacific
  • Ramzi Chaabane
    Ramzi Chaabane Ramzi Global Category Manager for eCommerce & Emerging Platforms, L'Oréal
  • Mathias Chaillou
    Mathias Chaillou Mathias Chief Media Officer, L’Oréal
  • Margarida De Las Cuevas Marques
    Margarida De Las Cuevas Marques Margarida Strategic Sourcing Manager – Digital Marketing Experience, Unilever
  • Anton Farquar
    Anton Farquar Anton Global Head, Media & Partnerships, Nestle
  • Jose Gonzalo Bisquerra Mora
    Jose Gonzalo Bisquerra Mora Jose VP Marketing, Sales and Technology Global Procurement, Haleon
  • Stephen Kehoe
    Stephen Kehoe Stephen EVP, Chief Corporate Affairs Officer, Pepsico
  • Atin Kulkarni
    Atin Kulkarni Atin VP Global Media, PepsiCo
  • Isabel Massey
    Isabel Massey Isabel VP, Global Media, Marketing, Diageo
  • Susan O’Brien
    Susan O’Brien Susan Chief Marketing Officer, Just Eat
  • Alison Payne
    Alison Payne Alison Global Marketing Director, SVP Zero Alcohol Beverages, The Heineken Company
  • Andres Penate
    Andres Penate Andres Global VP Regulatory & Public Affairs, AB InBev
  • Mark Proulx
    Mark Proulx Mark Director, Media Responsibility & Quality, Kenvue
  • Cynthia SANFILIPPO
    Cynthia SANFILIPPO Cynthia VP Global Public Affairs, L'Oréal
  • Philipp Schuster
    Philipp Schuster Philipp Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health, Bayer
  • Phil Smith
    Phil Smith Phil Director General, ISBA
Tickets WFA members

Register for Global Marketer Week

Open to WFA members

Global Marketer Week tickets are available for WFA members, meaning global or regional marketers in WFA membership. The tickets are free and include access to the forums, the Global Marketer Conference and dinners during the whole week.

Register for Global Marketer Week
Tickets non-members

Register for the Global Marketer Conference

Open to non-members

Global Marketer Conference tickets are available for non-members at a rate of $600 (CAD). The conference takes place on Thursday May 16. Members of the Association of Canadian Advertisers (ACA) and national marketers within WFA membership enjoy a discounted rate of $350 (CAD). If you are applicable for a discounted rate, but have not received the unique code yet, please contact events@wfanet.org.

Register for the conference

Agenda

Agenda
09:00 - 12:00
Executive Committee
Ballroom C, Park Hyatt
WFA members only
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives. 

This session will be hybrid.

13:30 - 14:30
Annual General Meeting
Ballroom C, Park Hyatt
WFA members only
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The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.

18:00 - 22:00
ACA Welcome Cocktails
The Globe and Mail Centre
WFA members only
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Join us and our hosts for an unforgettable evening with a spectacular view over Toronto. Dress code: cocktail (tie optional).

09:00 - 15:00
Insight Forum
Salon B, Park Hyatt
WFA members only
Show more

TBD

09:00 - 15:00
CMO Forum
Ballroom C, Park Hyatt
WFA members only
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The WFA CMO Forum is an invitation-only event for global marketing leaders.

09:00 - 15:00
Media Forum
Ballroom B, Park Hyatt
WFA members only
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The WFA Media Forum provides peers the chance to discuss & tackle common media challenges and further our industry's agenda.

09:00 - 15:00
Sourcing Forum
Salon C, Park Hyatt
WFA members only
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In this year's Sourcing Forum session, the group will share on how marketing procurement teams enable creativity and innovation, whilst ensuring the right investment is being made, at the right time, with the right partner(s).

The WFA Sourcing Forum is meant for marketing procurement leaders.

09:00 - 15:00
Policy Forum
Terrace Room, Park Hyatt
WFA members only
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This year's Policy Forum will talk about bridging the gap between policy and marketing and how both can best collaborate to add value to business.

The WFA Policy Forum is meant for public affairs professionals

08:30 - 16:00
Global Marketer Conference
The Carlu
Open to all
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The WFA Global Marketer Conference is the Global Marketer Week's flagship event. During the conference, the most senior line-up of global marketers takes the stage.

This year the conference theme will be about becoming better brands: brands around the world are increasingly under the spotlight; accountable to people, planet, regulators and shareholders. How are the world’s best marketers using their powers of creativity and innovation to build better and stronger brands which our stakeholders and consciences can be proud of?

19:00 - 23:00
WFA Gala Dinner
Royal Ontario Museum
WFA members and by invitation only
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Join us for a spectacular dinner in a location where art meets culture. Dress code: cocktail (tie optional).

10.00 - 14.00
National Associations Council
Salon B, Park Hyatt
National Association members only
Show more

The National Associations Council (NAC)is the global forum for heads and representatives of national advertiser associations in WFA membership. The NAC offers a unique opportunity to learn from each other, collaborate and share ideas, insights & success stories.

See last year's highlights

Where to stay

Where to stay

Hotel

Be at the centre of Global Marketer Week and stay at the Park Hyatt Toronto. As a WFA delegate, you can now book your hotel room at a preferential rate (available until 22 April). Contact events@wfanet.org for more information.

Global Marketer Conference

The week’s flagship event will take place at The Carlu, located within a 20-minute walking distance from the hub hotel, Park Hyatt, and easily accessible by public transport.

Visa needed?

Please get in touch with us should you need an invitation letter in order to apply for a visa to enter Canada.

Sponsors & partners

Sponsors

Main sponsors

Conference Sponsor

Gala Dinner Sponsor

Supporting Sponsors

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