WFA Toronto
25 - 28 april 2017 Toronto, Canada

Marketing's North Star


After Beijing, New York, Sydney and Kuala Lumpur, Global Marketer Week goes to Toronto for an unmissable four days of inspiration, discovery and learning. Join some of the most iconic brand names and network with the world’s top marketers at the annual event for multinational brands.

Schedule


Timings and venues are subject to change.

Week overview
Tuesday, April 25
AM
Building trust through advocacy in a turbulent, connected world
PM
Building trust through advocacy in a turbulent, connected world
EVENING
ACA Welcome Dinner
Wednesday, April 26
AM
Executive Committee, ‘Media Transformation’ Workshops: Future proofing client-side media departments
PM
Annual General Meeting, Project Reconnect
EVENING

Thursday, April 27
AM
Global Marketer Conference
PM
Global Marketer Conference
EVENING
WFA Gala Dinner
Friday, April 28
AM
National Associations Council
PM

EVENING
WFA Closing Party
April 25, 2017
10:00am - 12:30pm
Building trust through advocacy in a turbulent, connected world
Venue: The Ritz-Carlton (Salon A, 4th floor), 181 Wellington St W, Toronto

Populist politics are on the rise. Countries are divided. Technology gives a voice to all. And with it, a constant stream of news, fake news and ‘alternative facts’. Brands must plot a course through this blizzard of information and opinion. How to navigate this new reality? How to remain relevant and build trust? How can the public affairs function adapt in order to consistently deliver tangible value to their businesses? You can download the agenda here.

For WFA members or by invitation only.

12:30pm - 1:30pm
WFA Lunch
Venue: The Ritz-Carlton (The Gallery, 4th floor), 181 Wellington St W, Toronto

For WFA members or by invitation only.

1:30pm - 3:30pm
Building trust through advocacy in a turbulent, connected world
Venue: The Ritz-Carlton (Salon A, 4th floor), 181 Wellington St W, Toronto

Populist politics are on the rise. Countries are divided. Technology gives a voice to all. And with it, a constant stream of news, fake news and ‘alternative facts’. Brands must plot a course through this blizzard of information and opinion. How to navigate this new reality? How to remain relevant and build trust? How can the public affairs function adapt in order to consistently deliver tangible value to their businesses? You can download the agenda here.

For WFA members or by invitation only.

 

6:00pm - 10:00pm
ACA Welcome Dinner
Venue: Luma Restaurant, 2nd floor, 350 King St W, Toronto

Located on the 2nd floor of the TIFF Bell Lightbox cultural centre, Luma is a contemporary restaurant that celebrates Toronto’s rich, multicultural landscape. The Bell Lightbox is also home to the Toronto International Film Festival and houses exhibitions and galleries for delegates to enjoy.

For WFA and ACA members only.

April 26, 2017
8:30am - 12:30pm
WFA Executive Committee
Venue: The Ritz-Carlton (Salon C and D, 4th floor), 181 Wellington St W, Toronto

WFA’s Executive Committee is made up of senior corporate and National Association representatives and meets quarterly to discuss WFA priorities and guide WFA strategy.

For WFA Executive Committee members only.

10:00am - 12:30pm
‘Media Transformation’ Workshops: Future proofing client-side media departments
Venue: The Ritz-Carlton (Salon A and B, 4th floor), 181 Wellington St W, Toronto

Huge changes are taking place in the digital media ecosystem, prompting some to undergo a process of ‘media transformation’. Join us for the latest thinking and expert views on how media is evolving in 2017 and beyond. This will be followed by a series of workshops focused on transparency, technology and people & capabilities, designed to help clients identify the ideas, best practice and solutions in order to enhance their own approach to media management in the programmatic age.

For WFA members only.

12:30pm - 1:30pm
WFA lunch
Venue: The Ritz-Carlton (The Gallery), 181 Wellington St W, Toronto

For WFA members only.

1:30pm - 2:30pm
Annual General Meeting
Venue: The Ritz-Carlton (Salon A and B, 4th floor), 181 Wellington St W, Toronto

The Annual General Meeting will give WFA members a review of the past year’s activities, challenges and major achievements. It is also the time when WFA officers, including all members of the WFA’s Executive Committee, are elected.

For WFA members only.

4:00pm - 6:00pm
#brandfail @WFAReconnect
Venue: The Spoke Club, 600 King Street West, Toronto

2016 was a year to forget for many brands. Accounting and emission scandals, food safety crises and almost weekly data leaks… Marketing is rarely the principle cause for brand debacles even if persistently dubious claims and misleading ads (as well as endemic transparency issues and ad fraud!!) suggest all is not well in our industry. #brandfail @WFAReconnect will wade through brands’ most calamitous disasters in 2016, identify what went wrong and explore cases where marketing has helped brands bounce back and restore trust. You can download the agenda here.

The session will be followed by drinks.

For WFA members or by invitation only.

April 27, 2017
9:15am - 4:00pm
Global Marketer Conference
Venue: The Ritz-Carlton Ballroom (2nd floor), 181 Wellington St W, Toronto

The Global Marketer Conference is the centrepiece of the week, bringing together some of the biggest names in marketing to share insights into how they have built their brands, where they have found their inspiration and how they have overcome challenges. You can download the agenda here.

Registrations will open at 8:30am.

Open to all.

6:30pm - 11:00pm
WFA Cocktails & Gala Dinner
Venue: 360 The Restaurant, CN Tower, 301 Front St W, Toronto

Join WFA members and guests at the top of Toronto’s iconic landmark, the CN Tower. Besides its exquisite food and cocktails, the 360 Restaurant features a spectacular revolving view of the city more than 350 metres below.

For WFA members or by invitation only.

April 28, 2017
9:00am - 1:30pm
National Associations Council
Venue: The Ritz-Carlton (The Gallery, 4th floor), 181 Wellington St W, Toronto

WFA’s National Associations Council is the forum for the heads of national advertiser associations in WFA membership and offers a great opportunity for national industry associations to share ideas, insights and success stories.

For WFA National Advertiser Associations only.

1:30pm - 2:30pm
WFA Working Lunch
Venue: The Ritz-Carlton (The Gallery Promenade, 4th floor), 181 Wellington St W, Toronto

 

For National Association Council attendees only.

7:30pm - 11:00pm
WFA Closing Party
Venue: The Drake Hotel, 1150 Queen St W, Toronto

To close the week, join us at one of Toronto’s hippest nightspots!

For WFA members or by invitation only.

Speakers


'16 Highlights


500

participants

75%

client-side marketers

30+

nationalities

Last year's participants

Register


Are you a WFA member?

*All GMW events are free of charge for WFA members outside of Canada. All Canada-based marketers, including ACA members, should register here.

Plan your trip


Where to stay? WFA guests can benefit from the exclusive GMW hotel rates at The Ritz-Carlton: C$350 excluding taxes and breakfast. Breakfast will be served at the venue before the start of the meetings. The special rate is valid until 24 March and is subject to availability. To book your room, click here or call The Ritz-Carlton at 1-800-241-3333 (mentioning WFA/ACA).

 

How to get there? If you are travelling by air, the UP Express train will take you from the Toronto Pearson International Airport to Union Station in less than 30 minutes. The Ritz-Carlton is within walking distance of the train station.

 

Visa needed? Please contact us if you need a letter of invitation in order to obtain a travel visa. Click here to see if you require a visa to enter Canada.

Partners


Interested in sponsorship opportunities for Global Marketer Week?

We’d love to discuss: sponsorship@wfanet.org

Contact


Sponsorship inquiries

sponsorship@wfanet.org

General inquiries

events@wfanet.org
+32 2 502 57 40