Registration for the whole week is open to global or regional marketers in WFA membership. Non-members can register for the Global Marketer Conference, the highlight event of the week, held Thursday May 16.
Global Marketer Week 2024
Conference speakers
- Jonathan Adashek Jonathan Chief Communications Officer and SVP, Marketing and Communications, IBM40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the year of overcoming barriers of entry to AI, including the skills gap, data complexity and, crucially, trust. Jonathan will share on how marketers and communicators can move to build trust in technology and help move companies out of the AI sandbox.
- Dr. Marcus Collins Dr. Marcus Marketing Professor and best-selling authorDr. Marcus Collins, Marketing Professor and best-selling author, will talk about how few external forces are more influential to human behaviour than culture, which makes cracking the culture code critical for marketers. Culture is not only driving today's consumption, but also ushering the future of brand.
- Marcel Marcondes Marcel Global Chief Marketing Officer, AB InBevAB InBev’s Global Chief Marketing Officer will share one of the most inspiring stories of a company transformation driven by marketing. From a follower to a leader in creative capabilities, to developing a culture of sustainable growth, AB InBev is harnessing marketing's super-powers to create a future with more cheers.
- Stephan Pretorius Stephan Chief Technology Officer, WPP
- Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer and President Healthcare, MastercardRaja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
- Solitaire Townsend Solitaire Co-founder and Chief Solutionist, Futerra
- Jane Wakely Jane Chief Consumer & Marketing Officer, PepsiCoJane Wakely, Chief Consumer & Marketing Officer, has been at PepsiCo since January 2022, where she oversees the Global Consumer organization across different PepsiCo brands, which includes R&D, Marketing, Insights, Design and Category Strategy. Prior to PepsiCo, Jane was the lead CMO at Mars Incorporated for 21 years, where she was a driving force in the transformation of Mars’ consumer functions, leading and launching Mars’ innovative mandate for sustainable growth with people, data, creativity, and purpose at its heart. Jane began her career at Procter & Gamble and was one of the founding members of GARM.
- David Wheldon David WFA Better Marketing podcast host
- Allyson Witherspoon Allyson Corporate Vice President, Global Chief Marketing Officer, Nissan Motor CorporationAllyson’s journey within the world of Nissan is as unique as the world-leading innovative marketing helping to drive Nissan’s global success.
Global Marketer Week speakers
- Ramzi Chaabane Ramzi Global Category Manager for eCommerce & Emerging Platforms, L'Oréal
- Mathias Chaillou Mathias Chief Media Officer, L’Oréal
- Antonia Farquhar Antonia Global Head, Media & Partnerships, Nestle
- Stephen Kehoe Stephen EVP, Chief Corporate Affairs Officer, Pepsico
- Atin Kulkarni Atin VP Global Media, PepsiCo
- Isabel Massey Isabel VP, Global Media, Marketing, Diageo
- Susan O’Brien Susan Chief Marketing Officer, Just Eat
- Andres Penate Andres Global VP Regulatory & Public Affairs, AB InBev
- Mark Proulx Mark Director, Media Responsibility & Quality, Kenvue
- Cynthia SANFILIPPO Cynthia VP Global Public Affairs, L'Oréal
- Philipp Schuster Philipp Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health, Bayer
- Phil Smith Phil Director General, ISBA
Register for Global Marketer Week
Open to WFA members
Global Marketer Week tickets are available for WFA members, meaning global or regional marketers in WFA membership. The tickets are free and include access to the forums, the Global Marketer Conference and dinners during the whole week.
Register for the Global Marketer Conference
Open to non-members
Global Marketer Conference tickets are available for non-members at a rate of $600 (CAD). The conference takes place on Thursday May 16. Members of the Association of Canadian Advertisers (ACA) and national marketers within WFA membership enjoy a discounted rate of $350 (CAD). If you are applicable for a discounted rate, but have not received the unique code yet, please contact events@wfanet.org.
Agenda
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.
This session will be hybrid.
The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.
Join us and our hosts for an unforgettable evening with a spectacular view over Toronto. Dress code: cocktail (tie optional).
TBD
The WFA CMO Forum is an invitation-only event for global marketing leaders.
The WFA Media Forum provides peers the chance to discuss & tackle common media challenges and further our industry's agenda.
In this year's Sourcing Forum session, the group will share on how marketing procurement teams enable creativity and innovation, whilst ensuring the right investment is being made, at the right time, with the right partner(s).
The WFA Sourcing Forum is meant for marketing procurement leaders.
This year's Policy Forum will talk about bridging the gap between policy and marketing and how both can best collaborate to add value to business.
The WFA Policy Forum is meant for public affairs professionals.
The WFA Global Marketer Conference is the Global Marketer Week's flagship event. During the conference, the most senior line-up of global marketers takes the stage.
This year the conference theme will be about becoming better brands: brands around the world are increasingly under the spotlight; accountable to people, planet, regulators and shareholders. How are the world’s best marketers using their powers of creativity and innovation to build better and stronger brands which our stakeholders and consciences can be proud of?
Join us for a spectacular dinner in a location where art meets culture. Dress code: cocktail (tie optional).
The National Associations Council (NAC)is the global forum for heads and representatives of national advertiser associations in WFA membership. The NAC offers a unique opportunity to learn from each other, collaborate and share ideas, insights & success stories.
See last year's highlights
Where to stay
Hotel
Be at the centre of Global Marketer Week and stay at the Park Hyatt Toronto. As a WFA delegate, you can now book your hotel room at a preferential rate (available until 22 April). Contact events@wfanet.org for more information.
Global Marketer Conference
The week’s flagship event will take place at The Carlu, located within a 20-minute walking distance from the hub hotel, Park Hyatt, and easily accessible by public transport.
Visa needed?
Please get in touch with us should you need an invitation letter in order to apply for a visa to enter Canada.
Sponsors & partners
Interested in partnership opportunities for WFA Global Marketer Week 2024?
Main sponsors
Conference Sponsor
Gala Dinner Sponsor
Supporting Sponsors
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